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Instructor Cathie Coleman-Dickson
Course Number MGT 6651
Course Description

COURSE DESCRIPTION

 

The world of marketing continues to change in new and exciting ways around the world. Marketing is the creative part of an organization, profit & non­profit. Every organization needs to think about its markets and how effectively it meets its customers’ needs. This course explores the basic concepts and fundamentals of marketing and data analysis. It applies these concepts toward improving the prospects of companies faced with opportunities and challenges of doing business today. Focus is on implementation of strategies through pricing, distribution channels, promotion, and new product decisions. Qualitative research techniques are addressed.

To make the study of marketing realistic, exciting, and dynamic, the case analysis approach is used to illustrate how concepts and tools presented can be applied in marketing decision making. Cases allow the student to work on real marketing problems, to develop an appreciation for the types of problems that exist, and to develop skills of analysis and decision making necessary for success in marketing and other areas of business.

Student Outcomes  

STUDENT OUTCOMES:

 At the end of this course, students will have gained the ability to:

1        Understand the critical role of marketing in society, industry and the organization.

2        Learn how to identify and analyze potential marketing opportunities.

3        Introduce new perspectives in developing successful marketing strategies.

4        Present illustrations of creative market­focused, customer­driven action.

5        Understand advances in planning, organization, implementation and control pertinent to marketing.

6        Realize the importance of teamwork between marketing and all other functions of the firm.

7        Recognize global and regional trends and developments in the marketing environment.

8        Demonstrate competency in identifying and managing relevant ethical issues.

Course Textbook(s) and Materials COURSE TEXTBOOK AND MATERIALS:

Required Text:

Kotler, P./Keller (2009). Marketing management (13th ed). Upper Saddle River, NJ: Prentice Hall.

Linstrom, Martin. (2005) Brand Sense: Building Powerful Brands through Touch, Taste, Smell, Sight and Sound. The Free Press. ISBN#: 0743267842

All other course materials will be available from or through the course website.
* See resources for marketing plan template - www.mplans.com.
* Contemporary video viewing will be announced throughout course for discussion forums. 
 
 
Grading Criteria

GRADING CRITERIA:

 

Student performance is based on the following:

 

ASSIGNMENT

PERCENT OF GRADE

Learner’s Journal 1 - Overview of Your Company’s Marketing Function

10%

Learner’s Journal 2 -  Product­centric Marketing vs. Customercentric Marketing and Impact on Market Positioning.

10%

Learner’s Journal 3 - TBD by Facilitator

10%

Learner’s Journal 4 - Brand Sense

10%

Case Analysis  #1 - Starbucks

10%

Case Analysis  #2 - Mplans.com Example

10%

Final Paper - Marketing Plan

20%

Participation

20%

TOTAL

100%

                                   

Grade Book:

 

You can monitor your own grades via the grade book portal on the course website. Quality of work will be discussed on the “How to Excel in an Online Environment” discussion board. 

 

General Grading Criteria:

1.     The quality of assignments and projects.

2.      Ability to critically assess the course assignment, articulate salient issues and objectively critique the subject matter.

3.      Active participation, in which the student challenges self-assumptions, questions status quo and determines possible resolutions.

4.      Successful interaction with the facilitator and other students and the contribution to group project work.

5.   For homework problems, a major factor will be showing your work. In order to receive full credit, the facilitator will need to be able to follow the steps the student used to solve the problem. 
 
Grading Rubric
 

Grading Rubric for Written Assignments

EVALUATION OF WRITTEN WORK Student’s Name ______________________________________ Date_________ Title ______________________________________ Overall Grade __________

I. CONTENT

Low

High

Comments

A. Appropriateness

1 2 3 4 5 _________________

(Meets objectives of assignment)

 

B. Organization

1 2 3 4 5 _________________

(Logical sequence of subject matter)

 

C. Theory

1 2 3 4 5 _________________

 

(Incorporates learned theory into assignment)

D. Application            1 2 3 4 5 _________________ (Practical application of theory)

E. Critical Thinking     1 2 3 4 5 _________________ (Discussion and recommendations based on analysis)

II. ADDITIONAL COMMENTS (if any)

 

Course Participation Course Participation:  

This course is designed to maximize student to facilitator and student to student interaction. To facilitate this interaction this course has several discussions and one group project each week, utilizing readings from the course text book, websites, videos, and blogs. When responding to another students’ post you should attempt to add you own unique analysis to the discussion. Additionally you are encouraged to add your own source materials to this class by linking to external references, articles, blogs, or videos. 

Forum(s) Discussion Board Postings: 

Each student will be expected to post a minimum of four responses to each week's discussion board each week. To receive full participation credit you will need to be actively involved in the discussions and add additional reference materials as appropriate. A list of the discussion boards can be found under each week and in Appendix A.  

 

Assignments Submitting Homework:

Complete each of the weekly assignments listed in the module and submit each one as a single attachment (one file) using the course work page. Do not paste the assignment into the text box. Only submit one file per week. The file name needs to be your last name plus the week number. For example a student whose last name is Smith will name her files: Smith Week 1, Smith Week 2, etc. 

All assignments are due on the designated due dates listed in the course work portal. Late assignments will be reduced by ten-percent for lateness. All late assignments must be submitted on or before the next scheduled workshop. Any assignments submitted a week after the assigned workshop date will not be graded.

 

Incorrectly submitted assignments will be returned to the student to be resubmitted correctly and will be counted as late.

Online Course Environment THE ONLINE COURSE ENVIRONMENT:

Although this course is conducted online, it will have the same amount of interaction as a traditional classroom based course. All course materials except the text book will be disseminated on or through the course website. All course functions (discussions, submitting homework, grade book, and course materials) can be accessed through the course website. Visit the discussion board “How to Excel in an online class” to read more about how to optimize the features of the course website.
 
Access to the course website will be granted shortly after registration. Please become familiar with the following portals: 

·         Course materials are available under the handouts portal

·         The grade book is available from the grade book portal

·         Assignments are submitted using the course work portal

·         Student and facilitator emails are available from the course mates portal

·         Videos used in this class are on the book marks portal by topic

·         The suggested reading list is on the suggested reading list portal

·         The discussion boards are located on the collaboration portal

Because this is an accelerated class, everyone must take a great deal of responsibility for their own learning. You should plan on spending 15 hours a week engaged in active participation and readings for this course. 

Learner's Journal(s)

The Weekly Learner’s Journal

 

Each journal is to be approximately three to five pages, double­spaced. The objective of the journal is to apply the principles and concepts covered in readings and learned in class. The facilitator will assign three (3) learner’s journals through the duration of the seven-week course.

 

The first learner’s journal will be due Week 1 and should be comprised of the answers to the questions posed in the text regarding Coca Cola and Southwest Airlines.  Learners journals will be submitted via the coursework portal.

 
 
Marketing Exchange Material

Marketing Exchange Material

 

Each week, students will find and discuss via discussion thread (i.e., forum) a current piece of information pertaining to course material and concepts on the weekly discussion boards. This may be an advertisement that illustrates concepts discussed in class, a magazine or newspaper article pertaining to marketing concepts, or a customer questionnaire to solicit buyer feedback regarding quality of service, or any other piece of material relevant to the class.

Custom

Case Analysis

 

During the 7­week course, participants will have opportunities to analyze, develop alternatives, and present recommendations on marketing case studies and marketing plans.

Two written cases will be required during week 4 and week 7.

The written case papers should not exceed 10 pages and should contain a minimum of 7 pages. See “Guide to Case Analysis” and “Outline For Case Analysis” in the appendix.

Ethics Statement

ETHICS STATEMENT:

 

An integral component of courses in Rosemont's accelerated degree curriculum is student and facilitator self-disclosure (the use of personal experience) for the purpose of facilitating course work. Students and facilitators are expected to honor confidentiality as it pertains to student disclosure. No shared information, comments, or opinions expressed by the student or facilitator during the course of classroom discussion should ever be used in a manner which is intended to humiliate, embarrass, harass, damage, or otherwise injure other students in their personal, public, or business lives. Also, confidentiality must be upheld by not disclosing any information that would identify any particular individual.

 

An additional integral component of higher education is challenging your own perceptions and beliefs regarding course content, as well as integrating information and understanding opposing perceptions and opinions. As such, the student has the right to choose how much to disclose, and must accept the responsibility of respecting disclosure of other students and facilitators. 

 

Americans with Disabilities Act

AMERICANS WITH DISABILITIES ACT (ADA): Any student who has a disability and can substantiate it, can request a reasonable accommodation, modification, or auxiliary aid by contacting Joan Wilder for assistance.

Weekly Assignments and Activities

 

WEEK ONE:

 

Student Outcomes:

At the conclusion of this week students will:

1      Understand the course objectives, requirements and grading criteria.

2      Explain the role of marketing, both nationally and internationally.

3      Define the marketing concept.

4      Present an introduction of the marketing function.

5      Examine marketing management concepts.

6      Examine the art of market­oriented strategic planning.

7      Examine the marketing process and market planning.

 

Week 1 Activities:

 

1.     Read:  Marketing Management Part 1 & 2 Chapters 1, 2, 3, 4

2.     Complete: Starbucks Case Study listed under Week 1 Lesson.
 
3.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion. 
 

Self Introduction

Post a self introduction. In addition to the standard biographical information, describe your past employment experience and discuss your future academic and professional goals. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.
 
How to Excel in an Online Class

This board contains several posts and advice on how to excel in the online classroom environment. If you have questions or tips about the best way to use the website, submit homework, or conduct group projects, please post them on this board. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 1 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Marketing and The Introduction Of Function

The facilitator will lead a discussion on marketing and the introduction of function.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 
Marketing Strategies and Market Planning Concepts

The facilitator will lead a discussion on marketing strategies and market planning concepts.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 1 Reading Discussions

Use this discussion board to post questions for your week 1 readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.
 

WEEK TWO:

Student Outcomes:

At the conclusion of this week students will:
1      Understand the marketing mix and the “4Ps”.

2      Product is the first and most important element in the marketing mix. Understand the product strategies involved with product mixes, product lines, branding, and packaging and labeling.

3      Understand the relationship of Service to Product. Learn how marketing service products are defined and classified, what are the distinct characteristics of services as opposed to goods (products) and finally how service firms can improve their differentiation, quality and productivity.

4      Price is the second element in the marketing mix. Learn how to set prices based on pricing objectives, determining demand, estimating costs, estimating competitors, and discount policy.

5      Place is the third element in the marketing mix deals with distribution of goods and services through channels. Learn the nature of marketing channels and why they are used, channel functions and flow, the number of channels, channel design decisions, channel management decisions, dealing with channel cooperation, conflict and competition, and finally, distribution problems and prospects.

 

Week 2 Activities:

 

1.     Read:  Marketing Management Part 3, Chapters 5, 6, 7, 8 & 22

2.     Complete: Learner’s Journal # 1: Overview of Your Company’s Marketing Function. Write a 3­-5 page paper. Include whether or not you feel that your company's marketing organization manages "holistically."
3.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion. 

 

Service Concepts

The facilitator will lead a discussion on service concepts.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Price Concepts

The facilitator will lead a discussion on price concepts.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Marketing Systems, Research, and Demographics

The facilitator will lead a discussion on marketing information systems, marketing research and demographics, and the firm’s macroenvironment.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 2 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Respond to the posts of your fellow students. 

 

Week 2 Reading Discussions

Use this discussion board to post questions for you week 1 readings. Respond to the posts of your fellow students.

 

WEEK THREE:

 

Student Outcomes:

At the conclusion of this week students will:

1      Upon completion of this workshop, students are expected to competently:

2      Understand the details of case analysis structure for assigned marketing cases.

3      Examine the concepts and components of marketing information systems and the marketing research process.

4      Analyze the needs and trends in the macro­environment and how a firm responds to the major macro­environmental forces.

5      Create an analysis of consumer markets and behavior.

6      Explore business markets and business customer buying behavior.

7      Identify and assess the company’s industry and competitors.

 

Week 3 Activities:

 

1.     Read:  Marketing Management Part 4, Chapters 9,10, & 11

2.     Complete Learner’s Journal # 2: Product­centric Marketing vs. Customercentric Marketing and Impact on Market Positioning. Write a 3­-5 page paper. • Marketing Exchange Material

3.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion. 

 

Consumer Behavior (Group Project)

The facilitator will put you into groups for this project. Discuss what kind of buying behavior would you expect to find for the following products: (a) haircut, (b) dishwasher detergent, (c) printer for personal computer, (d) tennis racket, (e) dress belt, (f) telephone answering machine, (g) life insurance, (h) an ice cream cone, and (I) new checking account. Comment on the responses’ of the other groups

 

Business Customers and Their Buying Behavior

The facilitator will lead a discussion on business customers and their buying behavior.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Purchase Behavior

Compare and contrast the buying behavior of final customers and organizational buyers. In what ways are they similar and in what ways are they different?  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 3 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 3 Reading Discussions

Use this discussion board to post questions for you week 1 readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

WEEK FOUR:

Student Outcomes:

At the conclusion of this week students will:

1.     Upon completion of this workshop, students are expected to competently:

2.     Utilize and understand the basis for segmenting consumer markets and business markets.

3.     Learn how to identify and select target markets.

4.     Learn how to forecast the potential in specific market segments.

 

Week 4 Activities:

 

1.     Read: Marketing Management Part 5, Chapters 12 & 14 • Brand Sense First Four Chapters.

2.     Submit a 3-­5 page written paper on the pros and cons of mplans.com example ‘Sigmund’s Gourmet Pasta’ Plan (Case Study #2).  To access the plan follow the instructions below:

 

Go to www.mplans.com. Enter ‘Search Free Plans’. Check ‘show free plans only’. Scan down until you find ‘Pasta Restaurant Marketing Plan’. Enter ‘Sigmund’s Gourmet Pasta’ plan. Read the entire marketing plan (1.0 through 5.0).  Written Assignment: Based on your textbook readings and classroom activities to date, if you were potential investor in this company would you invest? Yes or No. Why? What does the contingency plan say about the owner, the proposed marketing theory, strategy, tactical planning, etc. What are the pros and cons of this marketing plan? Write a 3-5 page paper arguing whether you are for or against this marketing plan.

 

3.     Submit Case Study 1 (Group Project)

4.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion. 

 

Market Segmentation and Target Markets

The facilitator will lead a discussion on market segmentation and target markets.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Market Segmentation Exercise

The class will be divided into four small groups with each group having its own discussion board. Each group is to use the seven step approach and market segmentation variables for consumer markets from the text. Each group will develop final results using graphics from either MS Powerpoint or MS Excel. The first group will segment the college education market; the second group the market for motel guests; the third group, the movie theater market; and the fourth group, the cruise line travel market. Each student will comment on all work produced by the other groups.

 

Week 4 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Analysis Exercise

Post 300 to 600 words about an organization (profit, not for profit, or governmental) of interest to them.

• Who are the customers? What are their needs? Where are they?

• What are the products/services?

• Who are the competitors?

• Are there legal/regulatory issues? If so, what are they?

Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 4 Reading Discussions

Use this discussion board to post questions for you week 1 readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

WEEK FIVE:

Student Outcomes:

At the conclusion of this week students will:

1.     Understand the principles involved with product differentiation and positioning the market offer in the target market identified.

2.     Examine the need for developing, testing, and launching new products and services.

3.     Examine the theory behind product life cycle.

 

Week 5 Activities:

 

1.     Read: Marketing Management Part 6, Chapters 15 & 16 • Brand Sense, Complete.

2.     Submit a 3-­5 page paper submit and present ­(Learner's Journal #3) to be determined by Facilitator.
 
3.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion.

 

Competitive Advantage and Competitive Differentiation

The facilitator will lead a discussion on competitive advantage and competitive differentiation.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Developing a firms Positioning Strategy

The facilitator will lead a discussion on competitive developing a firms positioning strategy.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

New Product Development Process

The facilitator will lead a discussion on the new product development process.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Product Life Stage (Group Project)

The class will be divided into four groups by the facilitator.  Each group will have its own discussion board and should cite two examples of products you feel are currently in each of the product life cycle stages. Consider services as well as physical goods. Comment on the work of the other group by responding to their work and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 5 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 5 Reading Discussions

Use this discussion board to post questions for you week 1 readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

WEEK SIX:

Student Outcomes:

At the conclusion of this week students will:

1      Upon completion of this workshop, students are expected to competently:

2      Understand and utilize the concepts involved with marketing strategies.

3      Learn how to think and act globally by using global strategies.

4      Gain an understanding and appreciation for the risks involved with global
marketing.

5      Gain an understanding and appreciation for the demographic dimensions of global consumers.

 

Week 6 Activities:

 

1.     Read:  Marketing Management Part 7, Chapters 17, 18, & 19.

2.     Complete Learner’s Journal #4: Write a 3­-5 page Reaction Paper on Brand Sense • Marketing Exchange Material

3.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion.

 

Leader and Follower Strategies

The facilitator will lead a discussion on leader and follower strategies.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Decisions to Consider in International Marketing

The facilitator will lead a discussion on decisions to consider in International Marketing.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Income trends and how consumer spending is related to the family life cycle

The facilitator will lead a discussion on income trends and how consumer spending is related to the family life cycle.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 6 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 6 Reading Discussions

Use this discussion board to post questions for you week 1 readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

WEEK SEVEN:

Student Outcomes:

At the conclusion of this week students will:

1.     Learn how retailers and wholesalers plan their marketing strategies.

2.     Promotion ­the fourth element in the marketing mix. Understand the integrated marketing communications concept and why most firms use a blend of different promotion methods.

3.     Learn how to design effective advertising programs.
 
4.     Describe the nature of and use of promotional tools.

5.     Understand the important concepts of designing, implementing and managing the sales force.

6.     Consideration and discussion of Ethical Issues in Marketing

 

Final Project

 

Using the Case Analysis and Outline for Case Analysis, evaluate your company’s marketing program (or a company identified and mutually agreed upon by both the student and the Facilitator) by applying the principles and concepts learned in this course. The written assignment will be no less than ten and no more than fifteen pages in APA format.

Markets and Corporations to consider for final assignment

·         Walt Disney

·         Health Care: Pharmaceuticals/Biotech/Instruments, Health Foods, Health Care

·         Environment

·         Automobiles (fuel economy)

·         Oil (Monopolies, Oligopoly, Monopolistic Competition)

·         General Electric

·         Air Line Industry

·         On Line Marketing: Amazon. Com, AOL, Yahoo,

·         Express Shipping: Airborne Express, Fed ex, UPS

·         Home Shopping Cable, Cable TV; News media: CNN, CNBC

·         Cell Phone Market

·         Technology

·         eBay

 

Week 7 Activities:

 

1.     Read: Marketing Management Part 8, Chapter 20 &21.

2.     Submit Individual Projects & Presentations • Marketing Exchange Material • Class Feedback.

3.     Participate in the following online discussions. Note some discussions utilize videos and external references. Students are encouraged to add additional resources (both print and video) when it contributes to the course discussion.

 

Communication and Mix Promotions Strategies

The facilitator will lead a discussion on communication and mix promotion strategies.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Retailing, Wholesaling and Physical Distribution

The facilitator will lead a discussion on retailing, wholesaling, and physical distribution.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Strategic Planning for Advertising Programs

The facilitator will lead a discussion on strategic planning for advertising programs.  Respond to the posts of the facilitator and other students. Contribute to the conversation by adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Product Promotion Exercise (Group Project)

You will be assigned to groups by the facilitator. Each group should develop low cost distribution options for the following scenario: A small company has developed an innovative new spray-on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. Give examples of some low-cost ways the firm might effectively promote its product. Be certain to consider both push and pull approaches. Each student should respond to the work of the other groups and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 7 Marketing Exchange Materials

Search the online media and find a current piece of information pertaining to course material. Provide a link to this information and discuss how this information demonstrates concepts from the course readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Week 7 Reading Discussions

Use this discussion board to post questions for you week 7 readings. Contribute to the conversation by responding to your fellow students and adding online examples of articles, videos, or blogs which are relevant to the discussion.

 

Final Project Discussions

Use this discussion board to post questions for your final project (which is described on the course work portal). Respond to the posts of your fellow students.

Appendices
 
See Resources for the following:

List of Appendices

 

Appendix A:  List of discussion boards by week

Appendix B:  List of required videos to be used for the discussions

Appendix C:  Suggested videos

Appendix D:   Suggested websites

Appendix E:    List of websites for related profession organizations

Appendix F:    Required reading list

Appendix G:  Suggested reading list

Appendix H:  Guidelines for using sources in academic writing and how to avoid plagiarism

Appendix I:     Characteristics of effective writing

Appendix J:     Guide to case analysis

Appendix K: Marketing ethically in a consumer oriented society

Appendix L: Grading rubric for written assignments

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